Case study discussion led by Professor Bharat N. Anand, Vice Provost for Advances in Learning at Harvard University.

Join us for an exclusive case study discussion featuring Professor Bharat N. Anand, Vice Provost for Advances in Learning at Harvard University. This engaging session will focus on the rise of TikTok and its impact on the social media landscape.

Case Study Title:
Hey, Insta and YouTube, Are You Watching TikTok?

Date & Time:
October 3, 2024, at 6:00 PM

Venue:
7 X - Emirates Post Group Head Office

Location Map - CLICK HERE

In this session, we will explore the strategies that propelled TikTok to prominence, examining critical choices that enabled the platform to create and capture value. Participants will engage in thought-provoking discussions surrounding TikTok's competitive advantages, the implications of revenue-sharing for creators on platforms like YouTube, and the content strategies employed by Instagram.

Key Discussion Questions:

1. How did TikTok become such a force in social media? Which of the company’s choices were critical for its ability to create and capture value?
2. Does TikTok have a competitive advantage? If so, what is it?
3. Do you support Susan Wojcicki’s decision to share 45% of Shorts ad revenue with the creators of short videos? Why? Why not?
4. Do you support Mark Zuckerberg’s and Adam Mosseri’s decision to fill a third of Instagram’s feed with content from accounts users did not follow? Why? Why not?